Strategic Public Affairs
for AI, Digital Assets & Web3

Senior-led boutique advisory firm operating where EU regulation is made.

Boutique Advisory.
Senior Delivery.
No Junior Handoffs.

nucleus42 is a senior-led boutique public affairs firm, specializing in AI, digital assets and Web3.  We help companies navigate complex  EU policy environments and combine specialist expertise with senior delivery on every engagement. No junior handoffs. No generalist guesswork. 

We know EU regulatory processes from the inside – how consultations work, when input matters most, how frameworks evolve. This expertise allows us to guide clients on strategic positioning and effective engagement with policymakers.

The result for our clients: reduced risk, faster market entry, and the institutional credibility that opens doors – across public affairs, political communications, and expert advisory.

nucleus42 was founded by Nathalie Boyke, a strategic public affairs expert with 18+ years of experience in strategic communications and regulatory engagement across technology and finance.

Meet Nathalie

Native to the technology.
Fluent in policy.

Most public affairs firms understand politics. Few understand the technology. We understand both, and we use that to create outcomes in AI, digital assets and Web3 policy that generalists cannot.

  • Shape policy debates and engage regulators, institutions, and stakeholders to protect your interests and drive impact.

  • Integrated media, crisis and high-stakes messaging to protect reputation, amplify policy narratives, and manage complex situations.

  • Specialized guidance on emerging technologies, governance and regulatory risks for corporates, governments and investors.

Services

Our Core Market

European Union

We focus on the European Union: a single market of 27 member states, more than 450 million people and one of the world’s largest economies with close to €18 trillion in annual output. As a global regulatory powerhouse, the EU frequently sets standards that become de facto global benchmarks.

We help clients navigate this complex environment, providing guidance on flagship legislation such as the AI Act, Markets in Crypto‑Assets (MiCA) Regulation, and anti-money laundering rules, shaping the next generation of technology and digital finance frameworks.

When needed, we draw on a curated network of global experts, including National Competent Authorities, multilateral organizations, researchers, associations, and governments, to deliver actionable insights at the highest levels of EU policymaking.

Representative Engagements

  • Nighttime city skyline with illuminated tall skyscrapers, including the tallest one with a spire, and a historic clock tower in the foreground.

    Market Entry

    A US-based crypto or AI-focused firm looking to expand into EU markets.

    Needs to adapt existing messaging for EU regulators. Looking to build an engagement strategy, establish relationships with relevant authorities, and position as a credible market participant.

    Support includes EU-adapted messaging, engagement strategy, stakeholder mapping, introductory meetings, event positioning and speaking opportunities.

  • European Union flag flying outside a historic building in Brussels, EU regulatory policy and public policy and government affairs.

    Regulatory Response

    A crypto or fintech firm facing new regulatory proposals that directly impact their business model.

    New EU legislation is being drafted or consulted on. The company needs to understand implications, develop a position, and engage with policymakers to shape the outcome before rules are finalized.

    Support includes regulatory monitoring, impact analysis, position development, consultation responses, policymaker engagement, coalition building, strategic messaging to authorities

  • Close-up of classical columns with ornate acanthus leaf capitals. EU regulatory policy and public affairs, political communications.

    Institutional Adoption

    A financial institution exploring tokenization or digital asset services.

    Leadership needs clarity before committing resources. Understands traditional regulation but lacks context on digital asset-frameworks and available pilot opportunities.

    Support includes executive  briefings, regulatory landscape mapping, risk and opportunity assessment, sandbox identification, engagement strategy, meeting preparation.

  • A large legislative chamber and parliament in Europe, with many officials seated in a semi-circular arrangement. EU advocacy, public policy, public affairs and government relations.

    Policy Positioning

    An AI company or Web3 foundation seeking influence in EU policy debates affecting their sector.

    Has deep technical expertise but limited visibility with policymakers. Wants to be recognized as a credible voice, secure speaking opportunities, and shape the regulatory conversation.

    Support includes thought leadership development, speaking opportunity identification, policy roundtable curation, stakeholder relationship building, event strategy.

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The earlier you engage, the more you can shape.

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